Annotated Bibliography 3

Source: Davies, Faith. “Facts on Fashion Merchandising.” Fashion Merchandising Strategist 19.1 (2013):13-14. Business Source Complete. Web. 21 Mar. 2015

Summary: Fashion merchandising is the business side of the fashion world, involving the marketing and selling of clothing and accessories. Like fashion design, fashion merchandising is a highly competitive field with only a limited number of jobs. Because of the competitive nature of fashion merchandising positions, a bachelor's degree in fashion merchandising, business administration, or marketing is usually necessary to work in the field. Master's degrees in business are becoming increasingly important for those who wish to hold upper-level purchasing-manager positions at large companies.

Potential Quotes: “Fashion merchandising comprises deciding on or purchasing items for sale in retail stores, determining prices, and developing advertising and marketing to ensure that the clothing and accessories sell.”

Reflection: This article helped me a lot for my next step. It told me what classes I will need to take in college and what exactly fashion merchandising is.